BRAD GREENBERG JOINS USF STAFF

Go C-USA!
Go C-USA!

Go C-USA!
6.21.2001

BRAD GREENBERG JOINS USF STAFF

TAMPA - Brad Greenberg, who was the General Manager and Vice President of the Philadelphia 76ers in 1996-97 and worked with NBA franchises from 1984-97, has been named Director of Basketball Operations at the University of South Florida, Director of Athletics Lee Roy Selmon announced today.

Greenberg, the brother of USF men's basketball coach Seth Greenberg, will manage the day-to-day operations of the men's basketball program, including serving as a liaison with the administration in regards to academics, compliance, scheduling, and travel. He will report to Selmon.

"With the departure of assistant coach Mike Madagan, we had an opportunity to take a fresh look at how we wanted to build our entire basketball staff and how it can be most effective," said Selmon. "We felt our staff would benefit from a person who focused on the day-to-day operational side and Brad Greenberg presented the type of background at both the college and NBA levels that will serve us well in that regard." Madagan was named head coach at St. Leo College following USF's 2000-01 season.

A 1977 graduate of American University in Washington, D.C., Greenberg's season with the 76ers capped a 13-year affiliation with four NBA franchises and was also the season in which Philadelphia. During his time with the Sixers drafted 2001 NBA Most Valuable Player Allen Iverson with the first overall pick in the 1996 Draft.

Prior to his season with Philadelphia, Greenberg spent eight seasons with the Portland Trail Blazers (1987-95), first as director of player personnel and head scout, and later as vice-president of player personnel. In Portland, Greenberg helped build a team that had a six-year winning percentage of .653 and included two appearances in the NBA Finals and three appearances in the NBA's Western Conference Finals.

Greenberg began his coaching career, right out of college, when he was named assistant basketball coach at his alma mater (1977-78). After one season at American, he served as assistant coach and recruiting coordinator at St. Joseph's University in Philadelphia from 1978-84. In those six years, Greenberg helped the Hawks to a 141-65 record including two NCAA and three NIT post-season tournament appearances. The 1980-81 St. Joe's team advanced to the NCAA Mideast final, losing to Indiana for the right to advance to the Final Four.

Greenberg has also served as a NBA assistant coach with the Los Angeles Clippers (1984-86) and the New York Knicks (1986-87). In addition to his knowledge of USF basketball through his brother, Brad has handled color commentary duties for most USF local and regional television broadcasts during the past three seasons.

"Brad will be a tremendous asset to every aspect of our staff with his tremendous experience and knowledge of the game of basketball," said Seth Greenberg.


 

 

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