C-USA and Sinclair Broadcast Group Reach Multi-Year Content Agreement
July 17, 2014
Conference USA Commissioner Britton Banowsky announced today that the conference has reached an agreement with Sinclair Broadcast Group, among the nation's largest television broadcasting companies, to produce and distribute 100 events each of the next two years.
Sinclair owns and operates, programs and provides sales services to 162 television stations in 78 markets, reaching approximately 40 percent of U.S. television households. It includes FOX, ABC, CBS, MyTV, CW, NBC, Univision and Azteca affiliates. The agreement encompasses an extensive slate of live, local sporting events, including football, basketball, soccer and other sports with the opening of this year's college football season. Thirty C-USA football games will be televised on Sinclair stations.
These exclusive games will be broadcast across different regions of the country. Additional content will also be televised, such as the "C-USA Showcase" - the league's 30-minute weekly program that offers a number of highlights and features about the conference.
"We are extremely pleased to be able to partner with such a great broadcaster," Banowsky said. "This alliance provides new and differentiated exposure, which will benefit our member institutions, athletic programs, students, alumni, and communities. It certainly complements the existing arrangements we have on the FOX and CBS cable platforms."
Conference USA will be part of the newly launched American Sports Network (ASN), a collegiate sports initiative that will air on a number of Sinclair's broadcast television stations. ASN will be led by Sinclair Network Chief Operating Officer Doron Gorshein.
"Broadcasters serve and are closely connected to their communities, of which the colleges and universities are an integral part," commented Gorshein. "We believe there is significant value and consumer appeal for live sporting events from these important institutions, and we can offer expanded distribution through our broadcast platforms as well as on potential new platforms, deepening our connection to our communities. We're proud to be working with Conference USA on this initiative, which combines compelling local sports and related content, with enhanced localism, diversity and positive social purpose."
The conference's footprint is concentrated in 10 states with 14 member schools, including Charlotte, FIU, Florida Atlantic, Louisiana Tech, Marshall, Middle Tennessee, North Texas, Old Dominion, Rice, Southern Miss, UAB, UTEP, UTSA and WKU. - more -
Conference USA and Sinclair Announce New Content Development Partnership, page 2
In addition to Sinclair, Conference USA has national television partnerships with Fox Media Group, CBS Sports Network and ESPN. C-USA institutions are in eight of the Top 45 media markets, and four of the Top 25. Additionally, the C-USA Digital Network offers live streaming of competition, press conferences and special events as well as pre-produced stories and promotional pieces. C-USA home markets will include more than 13.4 million TV households - a 30 percent increase to the 10.1 million homes reached just two years ago.
2014 Conference USA Football on American Sports Network
Saturday, August 30 Hampton at Old Dominion 3:30 p.m. EDT/2:30 p.m. CDT Saturday, August 30 Bethune Cookman at FIU 7:00 p.m. EDT/6:00 p.m. CDT Saturday, September 6 JC Smith at Charlotte 12:00 p.m. EDT/11:00 a.m. CDT Saturday, September 6 Rhode Island at Marshall 7:00 p.m. EDT/6:00 p.m. CDT Saturday, September 13 Alabama A&M at UAB 3:30 p.m. EDT/2:30 p.m. CDT Saturday, September 13 New Mexico State at UTEP 8:00 p.m. EDT/7:00 p.m. CDT Saturday, September 20 Nicholls State at North Texas 3:30 p.m. EDT/2:30 p.m. CDT Saturday, September 20 Appalachian State at Southern Miss 7:00 p.m. EDT/6:00 p.m. CDT Saturday, September 27 FIU at UAB 3:30 p.m. EDT/2:30 p.m. CDT Saturday, October 4 Southern Miss at Middle Tennessee 12:00 p.m. EDT/11:00 a.m. CDT Saturday, October 4 New Mexico at UTSA 3:30 p.m. EDT/2:30 p.m. CDT Saturday, October 4 Hawaii at Rice 7:00 p.m. EDT/6:00 p.m. CDT Saturday, October 11 North Texas at UAB 3:30 p.m. EDT/2:30 p.m. CDT Saturday, October 11 Old Dominion at UTEP 8:00 p.m. EDT/7:00 p.m. CDT Saturday, October 18 WKU at Florida Atlantic 12:00 p.m. EDT/11:00 a.m. CDT Saturday, October 18 Southern Miss at North Texas 7:00 p.m. EDT/6:00 p.m. CDT Saturday, October 25 Louisiana Tech at Southern Miss 3:30 p.m. EDT/2:30 p.m. CDT Saturday, October 25 UTEP at UTSA 7:00 p.m. EDT/6:00 p.m. CDT Saturday, November 1 Rice at FIU 12:00 p.m. EDT/11:00 a.m. CDT Saturday, November 1 UAB at Florida Atlantic 7:00 p.m. EDT/6:00 p.m. CDT Saturday, November 8 Louisiana Tech at UAB 12:00 p.m. EST/11:00 a.m. CST Saturday, November 8 FIU at Old Dominion 3:30 p.m. EST/2:30 p.m. CST Saturday, November 8 Marshall at Southern Miss 7:00 p.m. EST/6:00 p.m. CST Saturday, November 15 Wesley at Charlotte 12:00 p.m. EST/11:00 a.m. CST Saturday, November 15 Middle Tennessee at FIU 3:30 p.m. EST/2:30 p.m. CST Saturday, November 22 FIU at North Texas 3:30 p.m. EST/2:30 p.m. CST Saturday, November 22 Florida Atlantic at Middle Tennessee 7:00 p.m. EST/6:00 p.m. CST Saturday, November 29 Old Dominion at Florida Atlantic 12:00 p.m. EST/11:00 a.m. CST Saturday, November 29 UAB at Southern Miss 3:30 p.m. EST/2:30 p.m. CST Saturday, November 29 Middle Tennessee at UTEP 7:00 p.m. EST/6:00 p.m. CST