March 27, 2012
Conference USA Associate Commissioner Alfred White will receive the NACDA Pioneer Award on June 27 during the 2012 Convention in Dallas. White was the first African American to be Commissioner of the Southern Conference and of a NCAA Division I Conference that was not a HBCU (1998).
White joined the Conference USA staff in July 2004 and has more than 25 years of experience in intercollegiate and professional athletics administration, holding positions as the Commissioner of the Southern Conference (1998-2001) and as president of the NBA Development League's Asheville Altitude (2001-04). He also served 15 years on staff at the NCAA in the areas of communications, promotions and corporate marketing. He was named the NCAA Director of Corporate Marketing in 1997.White was the first African-American to serve as commissioner of the Southern Conference and of a NCAA Division I Conference that was not a HBCU.
White has developed and managed key professional contacts and relationships for the NBA, NCAA and the Southern Conference, including major radio and television networks, radio and television syndicators, publishers, major publications and newspapers. In his role as president of the Altitude, he implemented the strategic start-up of the franchise in the eight-team league that began in November 2001.
During his tenure as the Southern Conference Commissioner, he implemented a strategic marketing plan to create opportunities for greater exposure, while growing the conference's corporate partner program. He was instrumental in helping the Southern Conference secure the host role for a 2002 NCAA Men's Basketball Championship First and Second rounds site in Greenville, S.C.
A 1979 graduate of Texas Tech University and native of Houston, Texas, White began his career as an assistant SID at his alma mater before joining the NCAA.